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As I said, I invested what I could afford to lose. I did have my eyes wide open, I realise this could all go belly up.

Sim owners have additional costs than merely tier. They might pay estate assistants, they might engage in advertising.

In my case I've sold some plots, if I ever chose to sell then island I'd ensure that I paid those people back for their investment, they have also seen their investment plummet with this announcement. However I'd pay them back what they paid me. If someone pays me for a plot then I deduct that price from the value of my island. I stopped selling plots when people put their plots up for sale and left without paying tier, I bought those plots back myself rather than take their investment away from them (as I could have done).

This isn't like buying a TV, LL's initial investors did so because they felt the product would grow. They did so in the belief that they were investing in a project. If they didn't believe that then LL wouldn't be here in the first place. Yes they know they are taking a risk but their eye is on growth, not on taking a hit.

The whole TV analogy would work if they were announcing class 6 islands, with $395 a month tier for this price. Hey those outdates class 5 islands don't cut the mustard anymore.

Sarah Nerd was new once you know :p I actually rent land from Sarah myself.