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Syndicate
Second Life® is a registered trademark of Linden Lab® , as are the Eye-in-Hand logo®, Hexagon logo™, inSL Cube logo™, Linden™ dollar(s), Linden Lab Hexagon logo™, LindeX™ , Second Life Eye-in-Hand logo®, Second Life Grid™ development platform, Second Life Grid logo™, SL™, SL™ world, SL Grid™, SLurl™, Teen Second Life™, Teen Second Life Eye-in-Hand logo™,TSL™, WindLight®,Your World. Your Imagination.™
Context
I think the context is important. The press in general, be they paper based or digital, do not use trademark symbols everytime they mention a product. If you're selling that product on the back of that brand, then that's a whole different kettle of fish.