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Second Life® is a registered trademark of Linden Lab® , as are the Eye-in-Hand logo®, Hexagon logo™, inSL Cube logo™, Linden™ dollar(s), Linden Lab Hexagon logo™, LindeX™ , Second Life Eye-in-Hand logo®, Second Life Grid™ development platform, Second Life Grid logo™, SL™, SL™ world, SL Grid™, SLurl™, Teen Second Life™, Teen Second Life Eye-in-Hand logo™,TSL™, WindLight®,Your World. Your Imagination.™

My 2 cents on the branding...

They're trying to make it such that companies can advertise Second Life on physical products. It really is of little use on the web - but on a business card, or on print advertising... it works.

Display the inSL logo to show you and your brands are a part of the Second Life community.

I almost went ahead and registered with their program, but when they got to the address part I scratched my head. I mean - do I really need to use their new design? No, not at all. Heck, I never used their Hand of Isengard emblem either. I tag things as 'Second Life', as do a few thousand other people.

So - I dunno. What surprises me most is that this wasn't pushed on the SLDeveloper lists... that is where I can see this being used the most.

It is confusing, really, for the people who don't have brands. Here's a hint and a half: If the product is in SL, guess what? You don't need the logo. :P

The use of their 'tagline' is just - well, as a writer, I think it's crap. I really do. I will demonstrate:

'My opinion. My rationalization.'

Could be seen as a twist of their tagline from their perspective. But if they try suing me over things like that, they're going to have to build a really convincing case.

Second Life Consultant

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